“It seemed like an awesome work environment,” he says. “Everybody’s happy. Hopefully, I’ll still be able to continue to evolve and grow in the craft beer universe.”

Welcome Joe!

Hey, there, North Jersey!

We’ve slowly been making our way through the northern counties of New Jersey, and we’ve recently hired Joe Zapoitc… Zapoticz… Zapoticzny…

…“Joe Zap”…

…to open up Passaic, Bergen, Essex, and Hudson counties for us!

“Joe’s got a bunch of experience, with over seven years in beer sales,” says Director of Sales Bill Zaninelli. “More importantly, he really wants to get our name out there. He’s got a real desire to spread Cape Beverage’s brands throughout Northeast New Jersey. When you combine that with a last name that’s as difficult to pronounce as my own, I know Joe’s going to do a great job here.”

Welcome Joe Zap!

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“We’re really changing the game with Cape Beverage. I think it’s fantastic. Innovate or die. I’ve always looked at that, and, while people are standing still, we’re going somewhere.”

Welcome Gary!

Pro tip: when you’re looking to expand into North Jersey, hire a guy with a distinctively not-South Jersey energy.

We definitely found that with Gary Rosen.

“Gary’s got a wealth of craft beer knowledge and selling experience,” says Director of Sales Bill Zaninelli. “He’s built solid relationships over the past ten years with accounts in his area, eventually covering all of Mercer and Middlesex counties, as well as parts of Hunterdon and Somerset.

“And, like the rest of the sales team, he’s just a little bit crazy. He’s a good fit.”

Welcome Gary!

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“I appreciate what they are trying to do with tariffs,” he said in the article. “But it definitely has unintended consequences for small businesses like ours.”

Varney & Co.

From the ICYMI files….

(…that’s In Case You Missed It for the uninitiated….)

…Ryan was on Varney & Co. on the Fox Business Network, discussing President Trump’s proposed tariffs on aluminum imports!

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