When you’re hiring a salesman to take over our longest-established territory — i.e. Cape May County — you’re looking for experience and a deep understanding of the area.
“Doug came to us with a ton of experience with some big names in craft beer,” says Director of Sales Bill Zaninelli. “He knows the market well, having covered Cape May County for Dietz & Watson. He’s a really smart guy.”
And, already, he’s performing well. Doug only spent a week or two learning the ropes before he began bringing on new accounts.
“He’s gotten Honey Porter and Two Versions of Me into The Mad Batter, one of the fantastic restaurants in Cape May, where we’d been trying to get a foothold for years,” Bill says. “He’s proving to be a great fit — getting along well with everyone, he’s a good fit personality-wise, and he fits right in with our culture.
“Plus, he’s a world-class fencer, so if anyone gives us any shit, we can send him out with his rapier to take care of things.”
Welcome Sales Representative Doug Tracey!