Welcome Marcus!

It’s grueling work, but our Distribution Specialists — the folks out there delivering our beer to our accounts — are truly the unsung heroes of Cape Beverage. After all, without them, we’d be sitting on a lot of beer, and you folks out there would be mighty thirsty.

So, when Marcus came to interview, we were lucky that it was pretty obvious that he’d fit right in.

“Without even realizing it, Marcus embodied many of our Core Values during his initial interview,” says Cape Beverage Operations Manager Justin Vitti. “The atmosphere in the room around him was totally Fun, and it was almost as if he was a longtime friend, simply hanging out in the conference room. He was Direct, Honest, and Respectful in responses to some really difficult interview questions. His positive and cheerful attitude makes him a great fit within the complexities of the Distribution team at Cape Beverage.”

Welcome Marcus Harris!

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Welcome Paul!

Just prior to the COVID-19 pandemic, we were looking for a Sales Manager to cover our Middlesex-Mercer-Hunterdon-Somerset territory. At the time, we didn’t know how the world would be changing a few weeks later, and, in hindsight, bringing on the wrong person could have been disastrous.

Luckily, we found the right person: Paul Minore.

“He’s been in the business for years, and he knows his stuff,” says Director of Sales Bill Zaninelli. “And he knows Jersey, too. He trained for two days and took over the route without a problem, hitting the ground running. He’s signed accounts that we couldn’t get before. Our clients like him because he gives them personalized service — he’s a good communicator. We’ve got a great team in the northern part of the state, and he fit right in. 

“He’s our quiet assassin. He’s everything I would want in a Sales Manager.”

Welcome Paul Minore!

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Introducing Starcut Ciders!

In our effort to bring you as wide a variety of products as possible, Cape Beverage is thrilled to announce a partnership with Starcut Ciders, a division of Short’s Brewing Company, to bring the Northern Michigan company’s brands to the New Jersey market for the first time!

The Garden State is the eleventh to see the distribution of Starcut Ciders, and we’ll be bringing you three brands — Pulsar, Octorock, and Mosa — beginning July 21st. 

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