"You'll always be greeted by our brand ambassadors with a smiling face as they pour your next favorite beer!”

Sampling Program

Things have really been gearing up at Cape Beverage! We’re now distributing through all twenty-one counties in New Jersey, and we’ve been getting tons of new fans through our sampling program.

We’ve recently hired several Brand Ambassadors — bright, interesting, outgoing beer lovers who know everything there is to know about the beers we carry.

You can find them behind a brightly-colored, completely unmissable table, handing out samples of our brews at a liquor store near you. Keep tabs on our calendar for details!

Our Sales Assistant Jenna Rae Copson has been leading the charge for our sampling program, so we sat down with her to get the deets.

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“It seemed like an awesome work environment,” he says. “Everybody’s happy. Hopefully, I’ll still be able to continue to evolve and grow in the craft beer universe.”

Welcome Joe!

Hey, there, North Jersey!

We’ve slowly been making our way through the northern counties of New Jersey, and we’ve recently hired Joe Zapoitc… Zapoticz… Zapoticzny…

…“Joe Zap”…

…to open up Passaic, Bergen, Essex, and Hudson counties for us!

“Joe’s got a bunch of experience, with over seven years in beer sales,” says Director of Sales Bill Zaninelli. “More importantly, he really wants to get our name out there. He’s got a real desire to spread Cape Beverage’s brands throughout Northeast New Jersey. When you combine that with a last name that’s as difficult to pronounce as my own, I know Joe’s going to do a great job here.”

Welcome Joe Zap!

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“We’re really changing the game with Cape Beverage. I think it’s fantastic. Innovate or die. I’ve always looked at that, and, while people are standing still, we’re going somewhere.”

Welcome Gary!

Pro tip: when you’re looking to expand into North Jersey, hire a guy with a distinctively not-South Jersey energy.

We definitely found that with Gary Rosen.

“Gary’s got a wealth of craft beer knowledge and selling experience,” says Director of Sales Bill Zaninelli. “He’s built solid relationships over the past ten years with accounts in his area, eventually covering all of Mercer and Middlesex counties, as well as parts of Hunterdon and Somerset.

“And, like the rest of the sales team, he’s just a little bit crazy. He’s a good fit.”

Welcome Gary!

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